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Pricing guide · Interactive decision tool

Moosend pricing,
without the guesswork.

Choose between the free trial, a regular Pro subscription, pay-as-you-go credits and a custom Moosend+ plan—then estimate the value of each billing term using the live quote you see on Moosend.

Checked 12 October 2026Official pricing page reviewedNo invented prices
Short answerStart with the 30-day trial if you are evaluating the workflow. Choose Pro for regular email marketing, credits for occasional or seasonal sending, and Moosend+ when you need selected enterprise add-ons. Your Pro quote depends on contact count, so always verify the live amount.
Decision tool

Which Moosend option fits?

Vendor facts checked

Answer four practical questions. The result is a starting path—not a substitute for checking the current quote and limits with Moosend.

Your clearest starting path

30-day free trial

Your test list fits within the trial's stated 1,000-contact allowance. No credit card is required.

Billing calculator

Compare terms with your live quote

Enter the monthly Pro price shown on Moosend for your contact count. The calculator applies only Moosend's published billing discounts.

Effective monthlyEnter your quote
Estimated 12-month total—
Published-term saving—

Calculation excludes taxes, exchange rates, promotions and nonprofit discounts. Confirm the final amount at checkout.

The four ways to pay or test

OptionBest fitWhat the official page says
30-day trialHands-on evaluationCore features, no card, unlimited sends for up to 1,000 contacts.
ProRegular campaigns and automationContact-based live pricing; monthly, biannual and annual terms.
Email creditsOccasional or seasonal sendingOne credit per email to one recipient; credits do not expire.
Moosend+Selected enterprise needsPro features plus chosen add-ons on a custom quote.

What changes the Pro price?

Moosend asks for your number of contacts before showing a Pro price. It says unique email addresses are counted: the same subscriber appearing in more than one list or segment is billed once. If your list grows beyond the current limit, you need to upgrade; if it shrinks, you can downgrade at the end of the billing cycle.

This makes a realistic list forecast more useful than comparing only the smallest advertised tier. Check today's list, a plausible 12-month list and the cost at both sizes.

Monthly vs biannual vs annual

The official pricing page currently advertises flexible monthly billing, 15% off when paying twice a year and 20% off when paying annually. A longer term lowers the effective price but also commits more cash up front. Use monthly while validating the workflow; consider a longer term only after your import, automations and reporting pass a real test.

Nonprofit noteMoosend says nonprofits can receive a 25% discount and that it can be applied on top of the standard annual discount. Eligibility and the final calculation should be confirmed directly with the vendor.

How email credits differ

Credits are not a monthly subscriber plan. One credit sends one email to one recipient, and Moosend says purchased credits do not expire. The current official page lists these bundles:

350,000$350
500,000$500
750,000$750
1,000,000$1,000

Prices above were checked on 12 October 2026. Taxes, currency and availability may vary. Verify the live pricing page before purchase.

When Moosend+ becomes relevant

Moosend+ is the custom route. The official page lists optional capabilities such as transactional emails, dedicated IPs, hosted files, custom reports, SSO and SAML, audience discovery and additional team members. Do not request a custom quote simply because your contact list is large; request one when the specific add-ons or service level solve a defined requirement.

A 30-minute trial test

  1. Import a representative sample.Check fields, tags, consent data and duplicate handling.
  2. Build one real campaign.Use your brand, mobile preview and a genuine call to action.
  3. Publish one automation.Recreate the follow-up that matters most to your business.
  4. Inspect reporting and export.Make sure the data answers your decisions and remains portable.

Who should look elsewhere?

If you also need sales funnels, checkout, course delivery and affiliate management under one login, compare an all-in-one platform before choosing an email-first tool. Our Systeme.io vs Moosend comparison explains that category decision.

Moosend pricing FAQ

Does Moosend have a free plan?

Moosend currently offers a 30-day free trial rather than a permanent free plan. The trial requires no credit card, includes core features and allows unlimited sends for up to 1,000 contacts.

How does Moosend count contacts?

Moosend says it bills unique email addresses. If the same subscriber appears in multiple lists or segments, that address is counted once.

Can I downgrade if my list shrinks?

Yes. Moosend says a downgrade takes effect at the end of the current monthly, biannual or annual billing cycle.

Can I use Moosend without a subscription?

Yes. Pay-as-you-go email credits are available for occasional senders, and purchased credits do not expire.

Practical next step

Test the workflow before buying the term

Use the free trial with a representative contact sample, one campaign and one automation. If the workflow passes, return to the pricing page with your actual contact count and compare the billing terms.

Try Moosend free →

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